Press Coverage
17 of The Best Christmas Gifts Ideas for Everyone to Make the Holidays Special
Daily Mom
Avara is painting the town pink
Advocate Magazine - December 14, 2023
Be the best dressed holiday party guest with these trendy looks
The Today Show - December 04, 2023
Where to find the great gifts in our neighborhood
Advocate Magazine - December 06, 2023
Holiday looks delivered to your door
Arkansas Style - December 06, 2023
"Dallas-based women’s clothing retailer Avara was ranked the No. 1 fastest-growing e-commerce business in the U.S. on the 2023 Inc. 5000 list."
The Last Word: Avara’s Emily Wickard on Leading the Fastest-Growing e-Commerce Business in the U.S.
Dallas Innovates - October 18, 2023
"Avara is one of the fastest growing online boutiques and their styles are so cute! "
Avara is here to help you dress your best ahead of the holidays
Local On 2 - October 23, 2023
"Emily Wickard launched Avara with a Google search and a "showroom" in her dining room. In August, her company made the Inc. 5000 list as the No. 1 fastest-growing e-commerce business in the U.S."
How Avara Grew from a Small Dallas Fashion Startup to an Inc. 5000 eCommerce Powerhouse
Dallas Innovates - October 05, 2023
"Stepping into Avara’s Dallas headquarters is like walking into a Barbie dream house converted into an office."
Emily Wickard left corporate finance behind. Now, she owns a fast-growing Dallas boutique
Dallas Morning News - October 03, 2023
"the elevated silhouettes are wardrobe essentials you’ll want to wear over and over again, season after season."
spice things up… my fall 2023 collection with shop avara
Hello Happiness - September 13, 2023
"Beat the heat while staying stylish with the latest trends from Avara."
Showcasing the latest trends at Avara
Texas Today - August 31, 2023
"Fun and easy shopping for busy women with colorful, chic and affordable pieces from their own line and favorite brands."
Inc. 5000: Avara Company Profile
Inc. Magazine
"Avara Named #1 E-Commerce Business in Inc. 5000 List of Fastest Growing Private Companies"
Dallas-based, woman-owned business ranked for the second year in a row, placing in the top 5 fastest growing women’s retailers in the nation
businesswire - August 15, 2023
"Apparel retailer celebrates Park Cities roots, increasing online success"
Shop Avara Earns Attention with Rapid Business Growth
People Newspapers - November 10, 2022
"Dallas-based, woman-owned business breaks into top 500 with growth of more than 1,400% over the last three years"
Avara Named to Inc. 5000 List of Fastest-Growing Private Companies
NEWSWIRE - August 18, 2022
"Avara handpicks chic and unique clothing and accessories available online and in-store in Dallas, TX."
New Boutique Alert: Shop Avara Review
Thrifty Pineapple - July 21, 2022
"Avara was founded by Emily Wickard; a corporate employee turned ecommerce entrepreneur."
How Avara went from 0 SMS experience to +$100k in revenue in 30 days
Postscript Case Study - August 01, 2021
"What happens when a women with a 20-year career in Corporate Finance decides to leave it all behind to embark on a whole new adventure? A successful second career and more time to spend with her family!"
Modern Moms
Modern Luxury Dallas - May 01, 2021
"A Park Cities mom’s clothing and accessories boutique, Avara, which started in 2018 as an online shop, has grown to include a physical location."
Passion For Fashion
PeopleNewspapers - September 25, 2020
"Park Cities' mom, Emily Wickard, left the corporate world to open a clothing boutique from home. "
How to open a business during a pandemic - Emily Wickard of AVARA
The Bubble Lounge Podcast - August 13, 2020
"After working 20+ years in Corporate America, I landed what I thought would be my dream job – Vice President of Finance for a Fortune 500 company."
Meet Emily Wickard of Shop Avara in University Park
VoyageDallas - December 17, 2019
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