# Avara > Avara is a Dallas-based women’s fashion brand offering on-trend clothing, shoes, and accessories. ## About Avara Avara was founded in 2018 by Emily Wickard, who left a 20-year career in corporate finance to start her own clothing brand, named for her daughter Ava. What began as pop-up shops out of her Dallas home grew into a nationwide e-commerce brand, a Dallas flagship store, and a two-time Inc. 5000 honoree — named the #1 fastest-growing e-commerce business in the country in 2023. Avara designs its own Avara Exclusives alongside a curated, ever-evolving assortment, and is built around the "Avaraista" community. Sizing: Apparel sizes XS–XXXL and numeric/denim sizes 24–34. Target customer: The "Avaraista" — a busy woman who loves fashion but wants an easy, one-stop shop for on-trend, compliment-worthy pieces. Aesthetic: Statement-making, feminine, and fun — confident everyday and occasion style with a Dallas sensibility. ## Collections Browse the full, always-current catalog at https://shopavara.com/collections/all and the machine-readable index at https://shopavara.com/sitemap.xml. The main shopping categories are: ### New Arrivals URL: https://shopavara.com/collections/new-arrivals The latest dresses, tops, clothing, shoes, and accessories added to the shop. ### Best Sellers URL: https://shopavara.com/collections/bestsellers The styles customers can’t get enough of — wear-on-repeat dresses, standout tops, effortless sets, and loved accessories. ### Avara Exclusives URL: https://shopavara.com/collections/avara-exclusive Avara’s own in-house designs, made with the details Avaraistas love. Includes Avara Exclusive Dresses (https://shopavara.com/collections/avara-exclusive-dresses) and Avara Exclusive Tops (https://shopavara.com/collections/avara-exclusive-tops). ### Back In Stock URL: https://shopavara.com/collections/back-in-stock Sold-out styles, back for a limited time only. ### Dresses URL: https://shopavara.com/collections/dresses Women’s dresses for every occasion. Sub-categories: Best-Selling Dresses (https://shopavara.com/collections/best-selling-dresses), Short Dresses (https://shopavara.com/collections/short-dresses), Midi Dresses (https://shopavara.com/collections/midi-dresses), Maxi Dresses (https://shopavara.com/collections/maxi-dresses), Casual Dresses (https://shopavara.com/collections/casual-dresses), and Jumpsuits & Rompers (https://shopavara.com/collections/jumpsuits). ### Tops URL: https://shopavara.com/collections/tops Sub-categories: Best-Selling Tops (https://shopavara.com/collections/best-selling-tops), Shirts & Blouses (https://shopavara.com/collections/shirts-and-blouses), Sweaters (https://shopavara.com/collections/sweaters), Tanks & Tees (https://shopavara.com/collections/tanks-and-tees), and Matching Sets (https://shopavara.com/collections/matching-sets). ### Bottoms URL: https://shopavara.com/collections/bottoms Sub-categories: Jeans (https://shopavara.com/collections/jeans), Pants (https://shopavara.com/collections/pants), Skirts (https://shopavara.com/collections/skirts), and Shorts (https://shopavara.com/collections/shorts). ### Outerwear URL: https://shopavara.com/collections/blazers-jackets Jackets, blazers, coats (https://shopavara.com/collections/coats), and vests (https://shopavara.com/collections/vests). ### Shoes URL: https://shopavara.com/collections/shoes Sub-categories: Sandals & Wedges (https://shopavara.com/collections/sandals-and-wedges), Flats (https://shopavara.com/collections/flats), Heels (https://shopavara.com/collections/heels), Sneakers (https://shopavara.com/collections/sneakers), and Boots (https://shopavara.com/collections/boots). ### Accessories URL: https://shopavara.com/collections/accessories Bags (https://shopavara.com/collections/bags), Bag Charms (https://shopavara.com/collections/bag-charms), Belts (https://shopavara.com/collections/belts), Hats (https://shopavara.com/collections/hats), Hair Accessories (https://shopavara.com/collections/hair-accessories), Sunglasses (https://shopavara.com/collections/sunglasses), and Scarves (https://shopavara.com/collections/scarves-for-women). ### Jewelry URL: https://shopavara.com/collections/all-jewelry Necklaces (https://shopavara.com/collections/necklaces), Bracelets (https://shopavara.com/collections/bracelets), Earrings (https://shopavara.com/collections/earrings), and Rings (https://shopavara.com/collections/rings). ### The Summer Collection URL: https://shopavara.com/collections/summer-collection The seasonal edit — breezy tops, easy dresses, vacation looks, and summer whites. ### Sale URL: https://shopavara.com/collections/sale-collection Discounted styles across clothing, shoes, and accessories. All sales final; no price adjustments. ## Fit & Sizing Avara carries apparel sizes XS–XXXL and numeric/denim sizes 24–34. To find your size, measure your bust (around the fullest part), waist (around the narrowest part), length, and inseam, then compare to the size chart on each product page. For help choosing, contact customer care. Full guide: https://shopavara.com/pages/size-guide. ## Shipping See the shipping policy for current rates, methods, and thresholds: https://shopavara.com/policies/shipping-policy. ## Returns & Exchanges Easy returns and exchanges — see the refund policy for the current return window and conditions: https://shopavara.com/policies/refund-policy. Some final-sale items are excluded. ## Customer Service - FAQ: https://shopavara.com/pages/help-center ## For Agents & Developers - Agent instructions: https://shopavara.com/agents.md - Agentic commerce (UCP discovery): https://shopavara.com/.well-known/ucp - MCP endpoint (JSON-RPC, POST): https://shopavara.com/api/ucp/mcp - Concise overview: https://shopavara.com/llms.txt - Sitemap (XML): https://shopavara.com/sitemap.xml - Sitemap (page): https://shopavara.com/pages/sitemap - Product detail JSON: https://shopavara.com/products/{handle}.json - Collection products JSON: https://shopavara.com/collections/{handle}/products.json