'Tis The Season
Everything you need to shine for the holidays – cozy layers, festive fits, and extra touches that make every moment feel magical.
The Most Wonderful Time
“A season made for feeling fabulous, savoring joy, and celebrating the moments that matter most.”
- EMILY WICKARD, Founder & CEO
The Nice List
Your holiday plans deserve an outfit that can keep up – chic, festive, and made for every merry moment.
Find Your Festive
Whether it’s wrapped under the tree or out on a night that calls for a little sparkle, we’ve got every magical moment covered.

About Us
“It takes years of hustle to become an overnight success."
“At 41, I walked away from a 20 year career in Corporate Finance to follow my passion. I knew nothing about the fashion industry, so I googled 'how to start an online boutique'. I worked harder than I ever had before but loved every day of it - from selecting styles to packing orders in my spare bedroom.
Today, I work with an amazing team of 70 employees who are passionate about Avara and providing the BEST shopping experience for our customers!"
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