Thanks, it's AVARA
Avara was founded in 2018 by Emily Wickard, who after spending 20 years in Finance, grew tired of the corporate world. As a mother of 2 young kids, she decided to take a leap of faith and start her own clothing brand. Avara is named after Emily’s daughter, Ava, whom she hopes to inspire to take risks in life.
Who WE ARE
Avara is all about feel-good, compliment-worthy style made to celebrate life's moments with confidence, joy, and effortless self-expression.
What WE DO
Avara curates an ever-evolving collection of statement-making, compliment-worthy clothing and accessories. Inspired by its Dallas roots, Avara designs to ignite confidence, individuality, and a love of fun, accessible fashion.
Who is an AVARAISTA?
An Avaraista enjoys fashion, but is often too busy with life to spend it shopping. She considers Avara her “one stop shop” for on-trend and easy-to-wear pieces that always bring the compliments.
Emily's EDIT
"I want every piece to make women feel confident, comfortable, and ready to take on their day - effortlessly."
- EMILY WICKARD, Founder & CEO
