"The company has since gone national and established itself more as a clothing brand than an online boutique; more than 30 percent of the company’s revenue now comes from its private label..."

Meet Three DFW Women Who Left Corporate Careers to Start Their Own Companies

17 of The Best Christmas Gifts Ideas for Everyone to Make the Holidays Special

Avara is painting the town pink

Where to find the great gifts in our neighborhood

Holiday looks delivered to your door

Be the best dressed holiday party guest with these trendy looks

"Avara is one of the fastest growing online boutiques and their styles are so cute! "

Avara is here to help you dress your best ahead of the holidays

"Dallas-based women’s clothing retailer Avara was ranked the No. 1 fastest-growing e-commerce business in the U.S. on the 2023 Inc. 5000 list."

The Last Word: Avara’s Emily Wickard on Leading the Fastest-Growing e-Commerce Business in the U.S.

"Emily Wickard launched Avara with a Google search and a "showroom" in her dining room. In August, her company made the Inc. 5000 list as the No. 1 fastest-growing e-commerce business in the U.S."

How Avara Grew from a Small Dallas Fashion Startup to an Inc. 5000 eCommerce Powerhouse

"Stepping into Avara’s Dallas headquarters is like walking into a Barbie dream house converted into an office."

Emily Wickard left corporate finance behind. Now, she owns a fast-growing Dallas boutique

"the elevated silhouettes are wardrobe essentials you’ll want to wear over and over again, season after season."

spice things up… my fall 2023 collection with shop avara

"Beat the heat while staying stylish with the latest trends from Avara."

Showcasing the latest trends at Avara

"Fun and easy shopping for busy women with colorful, chic and affordable pieces from their own line and favorite brands."

Inc. 5000: Avara Company Profile

"Avara Named #1 E-Commerce Business in Inc. 5000 List of Fastest Growing Private Companies"

Dallas-based, woman-owned business ranked for the second year in a row, placing in the top 5 fastest growing women’s retailers in the nation

"Apparel retailer celebrates Park Cities roots, increasing online success"

Shop Avara Earns Attention with Rapid Business Growth

"Dallas-based, woman-owned business breaks into top 500 with growth of more than 1,400% over the last three years"

Avara Named to Inc. 5000 List of Fastest-Growing Private Companies

"Avara handpicks chic and unique clothing and accessories available online and in-store in Dallas, TX."

New Boutique Alert: Shop Avara Review

"Avara was founded by Emily Wickard; a corporate employee turned ecommerce entrepreneur."

How Avara went from 0 SMS experience to +$100k in revenue in 30 days

"What happens when a women with a 20-year career in Corporate Finance decides to leave it all behind to embark on a whole new adventure? A successful second career and more time to spend with her family!"

Modern Moms

"A Park Cities mom’s clothing and accessories boutique, Avara, which started in 2018 as an online shop, has grown to include a physical location."

Passion For Fashion

"Park Cities' mom, Emily Wickard, left the corporate world to open a clothing boutique from home."

How to open a business during a pandemic - Emily Wickard of AVARA

"After working 20+ years in Corporate America, I landed what I thought would be my dream job – Vice President of Finance for a Fortune 500 company."

Meet Emily Wickard of Shop Avara in University Park