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in the PRESS

Dallas Morning News

September 30, 2024

"Emily Wickard, who founded Avara, a wildly successful online and brick-and-mortar women’s clothing and accessories boutique, pledged to help Nexus reach its goal with a $20,000 match donation."

VoyageDallas

JULY 25, 2024

"I always say, it takes years of hustle to become an overnight success."

Meet Emily Wickard of Avara

D CEO Magazine

June 24, 2024

"The company has since gone national and established itself more as a clothing brand than an online boutique; more than 30 percent of the company’s revenue now comes from its private label..."

Meet Three DFW Women Who Left Corporate Careers to Start Their Own Companies

Daily Mom

17 of The Best Christmas Gifts Ideas for Everyone to Make the Holidays Special

Advocate Magazine

December 14, 2023

Avara is painting the town pink

Advocate Magazine

December 06, 2023

Where to find the great gifts in our neighborhood

Arkansas Style

December 06, 2023

Holiday looks delivered to your door

The Today Show

December 04, 2023

Be the best dressed holiday party guest with these trendy looks

Local On 2

October 23, 2023

"Avara is one of the fastest growing online boutiques and their styles are so cute! "

Avara is here to help you dress your best ahead of the holidays

Dallas Innovates

October 18, 2023

"Dallas-based women’s clothing retailer Avara was ranked the No. 1 fastest-growing e-commerce business in the U.S. on the 2023 Inc. 5000 list."

The Last Word: Avara’s Emily Wickard on Leading the Fastest-Growing e-Commerce Business in the U.S.

Dallas Innovates

October 05, 2023

"Emily Wickard launched Avara with a Google search and a "showroom" in her dining room. In August, her company made the Inc. 5000 list as the No. 1 fastest-growing e-commerce business in the U.S."

How Avara Grew from a Small Dallas Fashion Startup to an Inc. 5000 eCommerce Powerhouse

Dallas Morning News

October 03, 2023

"Stepping into Avara’s Dallas headquarters is like walking into a Barbie dream house converted into an office."

Emily Wickard left corporate finance behind. Now, she owns a fast-growing Dallas boutique

Hello Happiness

September 13, 2023

"the elevated silhouettes are wardrobe essentials you’ll want to wear over and over again, season after season."

spice things up… my fall 2023 collection with shop avara

Texas Today

August 31, 2023

"Beat the heat while staying stylish with the latest trends from Avara."

Showcasing the latest trends at Avara

Inc. Magazine

"Fun and easy shopping for busy women with colorful, chic and affordable pieces from their own line and favorite brands."

Inc. 5000: Avara Company Profile

businesswire

August 15, 2023

"Avara Named #1 E-Commerce Business in Inc. 5000 List of Fastest Growing Private Companies"

Dallas-based, woman-owned business ranked for the second year in a row, placing in the top 5 fastest growing women’s retailers in the nation

People Newspapers

November 10, 2022

"Apparel retailer celebrates Park Cities roots, increasing online success"

Shop Avara Earns Attention with Rapid Business Growth

NEWSWIRE

August 18, 2022

"Dallas-based, woman-owned business breaks into top 500 with growth of more than 1,400% over the last three years"

Avara Named to Inc. 5000 List of Fastest-Growing Private Companies

Thrifty Pineapple

July 21, 2022

"Avara handpicks chic and unique clothing and accessories available online and in-store in Dallas, TX."

New Boutique Alert: Shop Avara Review

Postscript Case Study

August 1, 2021

"Avara was founded by Emily Wickard; a corporate employee turned ecommerce entrepreneur."

How Avara went from 0 SMS experience to +$100k in revenue in 30 days

Modern Luxury Dallas

May 01, 2021

"What happens when a women with a 20-year career in Corporate Finance decides to leave it all behind to embark on a whole new adventure? A successful second career and more time to spend with her family!"

Modern Moms

People Newspapers

September 25, 2020

"A Park Cities mom’s clothing and accessories boutique, Avara, which started in 2018 as an online shop, has grown to include a physical location."

Passion For Fashion

The Bubble Lounge Podcast

August 13, 2020

"Park Cities' mom, Emily Wickard, left the corporate world to open a clothing boutique from home."

How to open a business during a pandemic - Emily Wickard of AVARA

VoyageDallas

December 17, 2019

"After working 20+ years in Corporate America, I landed what I thought would be my dream job – Vice President of Finance for a Fortune 500 company."

Meet Emily Wickard of Shop Avara in University Park

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Press INQUIRIES

Please contact us through PR@shopavara.com

“Fun and easy shopping for busy women with colorful, chic and affordable pieces from their own line and favorite brands."

"Be the best dressed holiday party guest with these trendy looks"

"Stepping into Avara’s Dallas headquarters is like walking into a Barbie dream house converted into an office."